Closed Loop Marketing with integrated marketing- and sales solutions

For Closed Loop Marketing we combine approved services in dialogue marketing within Multi Channel Marketing with innovative sales force solutions.

We connect four components of success: The adequate target group is identified by the innovative 4D-Targeting^® or by multivariate profiling techniques. A professional sales force is provided by our cooperation partner Quintiles and managed by the sales force management system PISA3000^®. It is also checked whether additional promotional activities can be integrated by using instruments from the field of neuromarketing.

Direct- and telemarketing and Sampack^® are additionally used.

The communicative content of the used marketing tools is controlled in Closed Loop Marketing via database PISA3000^® based on target group-characteristics that have arisen mainly in the communication with the target group. We check our procedures in Closed Loop Marketing continously with elements of business analytics. With adjustment of target group, content of communication and resources, we point the conditions in "evidence based marketing" out for long-lasting success.

Your contact:

Michael Verhoeven, phone (+49 89) 89 520-400