PISA3000: The pharmaspecific CRM solution

With PISA3000^® we provide a pharmaspecific CRM solution which was developed according to the needs of marketing and distribution. PISA3000^® stands for an upper level in customizing - beacuse the system can shortly be adjusted to the customer's requirements.

PISA3000^® is created as a multilingual, multilineable and multirelational CRM solution. As basic system for marketing and sales, it allows to handle the campaign management within multi channel marketing. Processes such as target group selection, sales promotion, customer surveys, direct- and telemarketing with e-mail- or fax-campaigns are managed with good performance up to the remuneration of doctors who participated in online surveys.

As a web-based system, PISA3000^® navigates the sales force, the interviewers in the field or the call centre agents and furthermore offers the possibility to flexibly and speedily carry out all client management and fulfillment processes. Besides the accounting of pharmaceutical samples and logistics management for AMG-based sample handling, some other tools belong to the standard applications of PISA3000^® like response handling or management of adverse drug reactions. Those are the basis for monitoring, performance measurement and target tracking. That guarantees access to updated data on every level and secures the controlling over every level.

PISA3000^® is used i.a. in sales projects concerning practise-based doctors, in clinics, in pharmacies as well as for compliance improvement in patient management.