
Since 2000, the trade journal "PharmaBarometer" orders the study about the image of the pharmaceutical industry every year. About 1,500 doctors from different disciplines are interviewed about their opinion on companies within the pharmaceutical industry. The Pharma Trend survey focuses on the question which enterprise is to receive the Golden Tablet® as an award for the best pharmaceutical company. Furthermore, it determines which drug according to the doctors is the Most innovative product of the year.
Since 2004, the winners of the Pharma Trend are awarded every year at a ceremony in the Hall of Fame in Munich’s "Deutsches Museum". The event is called "Pharma Trend Image & Innovation Award".
The output of the Pharma Trend survey is an important indicator for the pharmaceutical industry. It includes extraordinary useful information for the companies about their image as seen by the doctors.
Your contact:
Dr. Dieter Jung, Phone (+49 89) 89520-400
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